BuzzFeed

Over my 2.5 years at BuzzFeed, I was lucky there at the hub of branded content as we know it today. In less than two years, I worked my way up from intern to become one of five creative managers with eight direct reports. Overall, I worked with 150+ clients, notably assigned as creative lead for all Target and A&E Network campaigns.

Here is a list (not listacle, don’t worry) of my favorite and most successful posts/campaigns. Scroll down or click a desired campaign below.

Target Holiday

Target BTS

Hyundai

Ziploc

Movies & TV

Viral Posts

Personal Favorite

Just another big box store pushing product during the holidays, right? Not Target.

In order to break through the holiday clutter, we came up with a strategy to build narratives that spoke honestly about how magical (and, well, stressful) every aspect of holiday season can be. Creating a wide range of posts, we were able to focus on multiple target markets through individualized narratives, all while associating Target as the #1 spot to any kind of holiday dreams come true.

How To Relive Christmas Morning As A Kid In 60 Seconds

It only came once a year, and the emotional rollercoaster was *very* real. Now, reliving those “GAAAAH WHAT DID SANTA BRING ME” dreams is just a click away.

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15 Things Only People Who Celebrate The Holidays In Warm Weather Will Understand

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12 Charts That Perfectly Illustrate Your Life During The Holidays

The Emotional Stages Of Participating In A Secret Santa

To get parents in the mindset of what their children were experiencing while heading back to school, our strategy was to create nostalgic style posts that transported grownups back to their early school years. Once those memories were fresh in the parents mind, our goal was for the parents to pass that excitement on to their kids and prepare them for the year to come.

12 Genius Mnemonics We Still Remember To This Day

You know you still whip that hand out when you need to figure out what 9x8 equals. Or what about your dear friend Roy G. Biv? I created custom GIFs illustrating all the classic mnemonics that saved our lives during some pretty stressful exams… and some we aren’t ashamed to still use today.

13 Days Of School We Could Hardly Contain Our Excitement For

11 Math And Science Questions From 6th Grade That Might Stump You

To introduce the 2015 Hyundai Sonata, Hyundai wanted to create content that branched off their Roadtrip Across America initiative. Our strategy was to challenge the reader in entertaining ways, testing their knowledge about the U.S. of A. while encouraging them to explore the off-off-OFF the beaten path destinations on their next big road trip adventure.

13 States Drawn By People Who Have Never Been To Them

If someone asked you to draw the outline of Wyoming from memory, could you do it? In one of the first branded posts to incorporate the “slidey thing” feature, we tested BuzzFeed staff to do their best at drawing multiple states from memory. The results were… well… interesting.

11 Views Of Famous Landmarks You’re Not Used To Seeing

Can You Guess The State From Its Lesser-Known Cities?

10 U.S. Destinations They Never Told You About In Geography Class

To expand on their new healthy lifestyle initiative Fresh 180°, we created a well rounded strategy for Ziploc that focused on three major components: identity, motivation, and aspiration. The whole campaign became both a relatable and useful set of posts that motivate readers to be the best (and healthiest) they can be.