For almost two years, I lead all creative ideas and executions for everyone's favorite shopping empire. With multiple and successful campaigns under our belt, Target would constantly come back for more and not be afraid to experiment with new styles and products. Below are a few of my favorite campaigns.
I Tried The Fanny Basket And It Saved My Life
For Target's first attempt at an April Fools stunt, they turned to create a buzz that broke away from aaaaaaaaaaaaall of the other gag products. As the first branded "lit-form" article, we were able create an authentic story that resulted in over 400,000+ views, most of them organic. So, when's the Fanny Basket coming back?